2Morrow's mission is to help millions improve their lives with the use of evidence-based, behavioral change programs. We do this by creating and distributing leading-edge programs based on the work of respected researchers and thought leaders. 2Morrow delivers these programs directly into the hands of people, whenever and wherever they need them via their smartphone.
Our programs can supplement the efforts of coaches, counselors or other health care professionals - providing support between visits or be used alone by people who might not otherwise have access to behavioral focused help. 2Morrow also provides a proprietary back-end system that offers corporate, organizational or coaching accounts distribution management, as well as access to data that can be used to improve the program, monitor engagement levels and further research.
With SmartQuit, 2Morrow has collaborated with an internationally renowned cancer research institute to address nicotine addiction. Our mobile smoking cessation program is the only smartphone-based program tested in a randomized control trial. SmartQuit offers expanded reach, comparable efficacy and a much lower cost per quit compared to more costly traditional coaching programs.
2Morrow was named the winner of the US Surgeon Generals Healthy App Challenge for our Healthy Habits app designed to help users create better habits, and our My Pocket Coach app was name WIRED Insiders Healthy App at the WIRED Health Conference.
2Morrow is made up of a team of passionate people with deep experience in technology, healthcare and behavior change.
Behavior Change & HABITS
Over 40% of our daily decisions are the result of habit, non-conscious thought. This becomes problematic when those habits result in unproductive behaviors, which can affect health, career, mood and relationships. To create lasting change, one must create habits that support their goals. 2Morrow creates tools and recourses to help people change their habits and behaviors, enabling them to reach their personal and professional goals.
WINNER - U.S. Surgeon General's Healthy App Challenge (Integrative Health, 2012)
Founder & CEOKim Hansen
Brandon believes smartphones are the most powerful behaviour change platform yet invented! He is a leader with an entrepreneurial mindset and 25 years of software technology management. He has led software development at PlayNetwork (Media), NetworkCommerce (E-Commerce), and NeoPath (Medical Devices).
Chief Technical OfficerJo Masterson
Kim is has an indepth knowledge of mobile technology and software development. He has over 20 years experience including: Phillips/Heartstream, Cequint and NeoPath (Medical Devices).
Chief Operating Officer & Co-founderJohn Seidler
Jo is passionate about the customer/user experience. She has an M.B.A. with background in marketing, education & healthcare. Jo also has a degree in Nursing (RN), is a Certified Corporate Wellness Specialist and is a serial entrepreneur. Jo was honored as a "40 Under 40" in 2000.
VP of Sales & Advisor
John is a former International Executive in Healthcare with Johnson & Johnson and Pfizer. He has an M.B.A. and has long experience in healthy living and tobacco cessation programs with Free & Clear and the Business Council for the United Nations.
Media Contact (Jo Masterson)
11644 NE 80th St, Suite B
Kirkland, WA 98033
Tobacco Cessation & Wellness Sales/Marketing
Serial Entrepreneur, Health IT, Techstars Mentor
Healthcare & Wellness Sales
Co-founder & Technical Strategy
Partnerships & Business Development
Strategist / Advisor
Certified Personal Trainer, Wellness Coach, AAS, ACSM, NSCA, AEA, ACE