About 2Morrow Inc.

2Morrow Inc provides mobile behavior change tools to both the public and organizations looking to empower change among employees or customers. Founded in 2009 as 2Morrow Mobile, the company incorporated in 2012 as 2Morrow Inc.

We are a software company specializing in mobile behavior change applications. Our team of dedicated developers, designers, wellness experts and advisors combines decades of professional industry experience to create robust apps that help people create change by changing their habits. We are founded on the belief that people can live happier, healthier and more productive lives by making simple, positive changes... if they have the right tools to help them.


At 2Morrow Inc. we create tools that help people live healthier, happier more productive lives. We believe that today's mobile platform provides the perfect tool for aiding in behavior change because it is always with you.

Behavior Change & HABITS

Nearly 50% of our daily decisions are the result of habit, non-conscious thought. This becomes problematic when those habits result in unproductive behaviors, which can affect health, career, mood and relationships. To create lasting change, one must create habits that support their goals. 2Morrow creates tools and recourses to help people change their habits and behaviors, enabling them to reach their personal and professional goals.

WINNER - U.S. Surgeon General's Healthy App Challenge (Integrative Health, 2012)

Management Team

Brandon Masterson
Founder & CEO

Brandon is a leader with an entrepreneurial mindset and 25 years of software technology management. He has led software development at PlayNetwork (Media), NetworkCommerce (E-Commerce), NeoPath (Medical Devices), and Crane-Eldec (Aerospace).

Dale Beuning
Chief Technical Officer & Co-founder

Dale has an indepth knowledge of technology infrastructure and software development as well as a passion for healthy living. He has over 20 years experience including: Amazon, Quinton (Medical Devices) and Boeing.

Jo Masterson
Chief Operating Officer & Co-founder

Jo is passionate about the customer/user experience. She has an MBA with background in marketing, education & healthcare. Jo also has a degree in Nursing (RN), is a Certified Corporate Wellness Specialist and is a serial entrepreneur.

2Morrow Inc.
SURF Incubator
821 Second Ave, #800
Seattle, WA 98104
(425) 522-2127


Clarence Williams
Healthcare & Wellness Sales

Jon Ingalls
CTO, Blue Kai

Dave Purdy
Partnerships & Business Development

Aaron Green, MD

Jonathan Bricker, PhD
Researcher: Behavioral Health, Psychologist

Daniel Endy
Strategist / Advisor

Jennifer Malocha
Certified Personal Trainer, Wellness Coach, AAS, ACSM, NSCA, AEA, ACE


In 2012, 2Morrow Inc. won the US Surgeon General's Healthy App Challenge! We now offer a version of our award winning app to wellness companies, businesses, insurance providers, coaches and others dedicated to helping people create healthier, happier and more productive lives.