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About 2Morrow Inc.

We are a software company specializing in mobile behavior change applications. Our team of dedicated developers, designers, wellness experts and advisors combines decades of professional industry experience to create robust apps that help people create change by changing their habits. We are founded on the belief that people can live happier, healthier and more productive lives by making simple, positive changes... if they have the right tools to help them.


At 2Morrow Inc. we create tools that help people live healthier, happier more productive lives. We believe that today's mobile platform provides the perfect tool for aiding in behavior change because it is always with you.

Clients & Apps

Behavior Change & HABITS

Over 40% of our daily decisions are the result of habit, non-conscious thought. This becomes problematic when those habits result in unproductive behaviors, which can affect health, career, mood and relationships. To create lasting change, one must create habits that support their goals. 2Morrow creates tools and recourses to help people change their habits and behaviors, enabling them to reach their personal and professional goals.

WINNER - U.S. Surgeon General's Healthy App Challenge (Integrative Health, 2012)

Management Team

Brandon Masterson
Founder & CEO

Brandon believes smartphones are the most powerful behaviour change platform yet invented! He is a leader with an entrepreneurial mindset and 25 years of software technology management. He has led software development at PlayNetwork (Media), NetworkCommerce (E-Commerce), and NeoPath (Medical Devices).

Kim Hansen
Chief Technical Officer

Kim is has an indepth knowledge of mobile technology and software development. He has over 20 years experience including: Phillips/Heartstream, Cequint and NeoPath (Medical Devices).

Jo Masterson
Chief Operating Officer & Co-founder

Jo is passionate about the customer/user experience. She has an M.B.A. with background in marketing, education & healthcare. Jo also has a degree in Nursing (RN), is a Certified Corporate Wellness Specialist and is a serial entrepreneur. Jo was honored as a "40 Under 40" in 2000.

John Seidler
VP of Sales & Advisor

John is a former International Executive in Healthcare with Johnson & Johnson and Pfizer. He has an M.B.A. and has long experience in healthy living and tobacco cessation programs with Free & Clear and the Business Council for the United Nations.

In Seattle (at SURF Incubator):
2Morrow Inc.
999 Third Ave. Suite 1600
Seattle, WA 98104

In Kirkland:
401 Kirkland Parkplace Suite 311
Kirkland, WA 98033

(425) 522-2127


Scott Marber
Tobacco Cessation & Wellness Sales/Marketing

Clarence Williams
Healthcare & Wellness Sales

Dale Beuning
Co-founder & Technical Strategy

Dave Purdy
Partnerships & Business Development

Aaron Green, MD

Jonathan Bricker, PhD
Researcher: Behavioral Health, Psychologist

Daniel Endy
Strategist / Advisor

Jennifer Malocha
Certified Personal Trainer, Wellness Coach, AAS, ACSM, NSCA, AEA, ACE


In 2012, 2Morrow Inc. won the US Surgeon General's Healthy App Challenge! We now offer a version of our award winning app to wellness companies, businesses, insurance providers, coaches and others dedicated to helping people create healthier, happier and more productive lives.