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About 2Morrow

2Morrow's mission is to help millions improve their lives with the use of evidence-based, behavioral change programs. We do this by creating and distributing leading-edge programs based on the work of respected researchers and thought leaders. 2Morrow delivers these programs directly into the hands of people, whenever and wherever they need them via their smartphone.

Our programs can supplement the efforts of coaches, counselors or other health care professionals - providing support between visits or be used alone by people who might not otherwise have access to behavioral focused help. 2Morrow also provides a proprietary back-end system that offers corporate, organizational or coaching accounts distribution management, as well as access to data that can be used to improve the program, monitor engagement levels and further research.

With SmartQuit, 2Morrow has collaborated with an internationally renowned cancer research institute to address nicotine addiction. Our mobile smoking cessation program is the only smartphone-based program tested in a randomized control trial. SmartQuit offers expanded reach, comparable efficacy and a much lower cost per quit compared to more costly traditional coaching programs.

2Morrow was named the winner of the US Surgeon Generals Healthy App Challenge for our Healthy Habits app designed to help users create better habits, and our My Pocket Coach app was name WIRED Insiders Healthy App at the WIRED Health Conference.

2Morrow is made up of a team of passionate people with deep experience in technology, healthcare and behavior change.

Behavior Change & HABITS

Over 40% of our daily decisions are the result of habit, non-conscious thought. This becomes problematic when those habits result in unproductive behaviors, which can affect health, career, mood and relationships. To create lasting change, one must create habits that support their goals. 2Morrow creates tools and recourses to help people change their habits and behaviors, enabling them to reach their personal and professional goals.

WINNER - U.S. Surgeon General's Healthy App Challenge (Integrative Health, 2012)

Management Team

Brandon Masterson
Founder & CEO

Brandon believes smartphones are the most powerful behaviour change platform yet invented! He is a leader with an entrepreneurial mindset and 25 years of software technology management. He has led software development at PlayNetwork (Media), NetworkCommerce (E-Commerce), and NeoPath (Medical Devices).

Kim Hansen
Chief Technical Officer

Kim is has an indepth knowledge of mobile technology and software development. He has over 20 years experience including: Phillips/Heartstream, Cequint and NeoPath (Medical Devices).

Jo Masterson
Chief Operating Officer & Co-founder

Jo is passionate about the customer/user experience. She has an M.B.A. with background in marketing, education & healthcare. Jo also has a degree in Nursing (RN), is a Certified Corporate Wellness Specialist and is a serial entrepreneur. Jo was honored as a "40 Under 40" in 2000.

John Seidler
VP of Sales & Advisor

John is a former International Executive in Healthcare with Johnson & Johnson and Pfizer. He has an M.B.A. and has long experience in healthy living and tobacco cessation programs with Free & Clear and the Business Council for the United Nations.

11644 NE 80th St, Suite B
Kirkland, WA 98033

(425) 522-2127


Scott Marber
Tobacco Cessation & Wellness Sales/Marketing

Bob Crimmins
Serial Entrepreneur, Health IT, Techstars Mentor

Clarence Williams
Healthcare & Wellness Sales

Dale Beuning
Co-founder & Technical Strategy

Dave Purdy
Partnerships & Business Development

Daniel Endy
Strategist / Advisor

Jennifer Malocha
Certified Personal Trainer, Wellness Coach, AAS, ACSM, NSCA, AEA, ACE


In 2012, 2Morrow Inc. won the US Surgeon General's Healthy App Challenge! We now offer a version of our award winning app to wellness companies, businesses, insurance providers, coaches and others dedicated to helping people create healthier, happier and more productive lives.